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DE LOOSE INTERIEUR
Graphic Identity
Monogram, Business cards
2021
BRIEF De Loose Interieur is a father–daughter duo combining interior architecture and construction. They approached me with an open brief to design their logo and business card. IDEA & RESULT I wanted to highlight Stéphanie and Kurt’s shared last name. The light version of the typeface ‘IvyMode’ provided an elegant, subtly contrasting base for the monogram. By flipping the ‘D’ vertically, I was able to merge it with the ‘L’ to form a clean, balanced mark. Stéphanie’s feminine, elegant style inspired the use of a soft washed pink, while Kurt’s focus on construction made black a natural choice for him.
BRIEF De Loose Interieur is a father–daughter duo combining interior architecture and construction. They approached me with an open brief to design their logo and business card. IDEA & RESULT I wanted to highlight Stéphanie and Kurt’s shared last name. The light version of the typeface ‘IvyMode’ provided an elegant, subtly contrasting base for the monogram. By flipping the ‘D’ vertically, I was able to merge it with the ‘L’ to form a clean, balanced mark. Stéphanie’s feminine, elegant style inspired the use of a soft washed pink, while Kurt’s focus on construction made black a natural choice for him.
