BRIEF Envii’s Autumn–Winter 2025 campaign was the first to reflect the brand’s new strategy, targeting a more mature audience. With multiple drops throughout the season, the concept needed to feel both cohesive and consistently fresh. IDEA & RESULT Robin was the ideal choice for this campaign — her look balances both cool and feminine qualities. Each drop was shot in a different location with a distinct styling approach, ensuring the content felt new and engaging across all marketing touchpoints.