BRIEF To promote Envii’s Essentials range, we needed to developed a year-long campaign highlighting key styles from the NOOS collection. Unlike our usual seasonal campaigns, this project required content that stayed relevant and engaging throughout the entire year. IDEA & RESULT The campaign was designed to position Envii’s Essentials range as a collection of timeless wardrobe staples. The creative concept of writing ‘love letters’ communicated this idea through a simple and authentic narrative: expressing appreciation for the pieces that consistently form the foundation of our customers’ wardrobes. To keep the story interesting throughout the year, the campaign unfolded across three chapters: Tops, Denim, and Suiting. Each drop featured a new face and product focus, ensuring variety while maintaining a cohesive visual identity across all marketing pushes. The result was a series of clean, cohesive visuals with subtle storytelling details. A real typewriter, a wooden table, and typewritten text added warmth and tactility to the minimalist studio imagery, highlighting the campaign’s authentic and personal character.