CHALLENGE The challenge was to develop a fresh campaign for Envii’s Winter 2025 party collection. One that highlighted the products while keeping the concept simple, playful, and visually captivating enough to grab attention. IDEA & RESULT That Moment Before showcases the partywear collection in a studio setting inspired by the living room, the place where we get ready before a night out. The white wooden floor and leather couch evoke that familiar pre-party energy, capturing the excitement that builds before the main event. The handwritten campaign title adds a personal, intimate touch, while subtle graphic overlays highlight key moments leading up to the night ahead.